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Mattel is a toy manufacturing company.
About[]
In 2022, Mattel took over from Hasbro as the producer of DreamWorks Trolls merchandise, with their first products due in Fall 2023, which is in line with the Trolls Band Together movie.[1][2] The licensing is a multi-year license, meaning that Mattel will produce toys for the foreseeable future.[3]
The licensing distribution of merchandise will be the first time Mattel has handled any official Troll Dolls merchandise. In 2022, they released a toy for the main flagship brand the Good Luck Trolls in the companies Hot Wheels toyline.[4]
As of mid-2023, the company has begun to release their own tie-in toys. Many of the new toy line ups are tie-in promotional licenses, but new ranges are often just Mattel's own version of similar product lines sold by Hasbro. In Mid-2024 they stopped producing Trolls Band Together merchandise almost entirely and are now producing unrelated licensed merchandise to the film using the licensing of the characters they have access to.
Line up[]
Original Releases[]
Licenses Properties[]
Triva[]
- Mattel previously released a Barbie doll with Trolls in 1992.
References[]
- ↑ https://www.licenseglobal.com/movies/mattel-announces-licensing-agreement-universal-trolls%E2%80%AFfranchise
- ↑ https://kidscreen.com/2022/03/29/mattel-takes-over-trolls-toy-license-from-hasbro/
- ↑ https://www.businesswire.com/news/home/20220329005430/en/Mattel-Announces-Multi-Year-Global-Licensing-Agreement-with-Universal-for-DreamWorks-Animations-Trolls-Franchise
- ↑ https://www.amazon.co.uk/Mattel-Hotwheels-Character-Cars-Trolls/dp/B09S8BGGW9
| Mattel Merchandise | ||||
|---|---|---|---|---|
| Toys | ||||
| Imaginext • Polly Pocket • Mineez • Fashion Dolls • Mini-figurines • Feature Dolls | ||||
| Accessories | ||||
| Plush Poms | ||||